With the introduction of .SWOOSH, the firm has advanced its brand identity. It is a ground-breaking project supported by Polygon, a flexible layer-2 scaling solution for Ethereum.
Nike’s digital ecosystem and the virtual realms of EA Sports and Fortnite are brought together in this breakthrough collaboration. Thus, it represents a crucial step in the development of Web3, or the decentralized internet, in the eyes of the general public.
Additionally, this noteworthy action follows the achievement of Reddit’s 12 million self-custodied on-chain NFT holders. Therefore, Nike’s endeavor highlights the dynamic importance of blockchain technology in defining the contemporary corporate landscape.
On his Twitter account, Polygon co-founder Sandeep Nailwal praised this connection as “huge!” But this development also indicates a bigger story beyond the current buzz. It is evidence of how Web3 technology is becoming more and more commonplace in the mainstream realm.
With Polygon in charge, blockchain technology is no longer only for computer experts and cryptocurrency aficionados. Traditional industries are affected, which encourages a fresh wave of creative applications. Transparency, security, and accessibility are further benefits of Web3’s decentralized approach. It creates fresh opportunities for both companies and customers.
Nike’s.SWOOSH integration with EASPORTS and FortniteGame is one such instance. It’s a first-of-its-kind Fortnite adventure with an Air Max vibe. It is accessible from now through June 27 and is called “Airphoria.”
Nike’s successful entry into this virtual space is encouraging, since it is the second major company after Reddit to make use of blockchain technology. According to this trend, such tech-driven projects might become the rule rather than the exception in the future.