McDonald’s Hong Kong is expanding its business by entering the metaverse. With this shift, the business may connect with a wider range of customers and engage them more deeply.
Introducing McNuggets Land, a brand-new metaverse experience, McDonald’s Hong Kong is celebrating the 40th anniversary of its renowned Chicken McNuggets.
Players can play games, gather rewards, and even earn SAND tokens in McNuggets Land. The native cryptocurrency of The Sandbox ecosystem is called SAND tokens, which can be used to buy in-game products.
Hong Kong players may collect physical McDonald’s coupons by completing missions in McNuggets Land on The Sandbox in addition to SAND tokens. Up until August 28th, you can enjoy this metaverse activity.
Hong Kong residents who play McNuggets Land on The Sandbox can earn McDonald’s real-world vouchers. They must complete quests in the virtual world to accomplish this. Up until August 28th, this metaverse experience will be accessible.
The Sandbox is a decentralized gaming platform that uses the Ethereum blockchain to allow users to create, own, and monetize their gaming experiences.
The Sandbox, a subsidiary of Animoca Brands, has collaborated with well-known people and organizations to create decentralized virtual worlds. Snoop Dogg, Adidas, and Warner Music Group are a few notable collaborations.
For more than a year, McDonald’s has used blockchain technology in its marketing campaigns. In late 2021, the company’s US and China branches launched NFT collections.