Coca-Cola and SolSea are taking NFTs to the next level by offering them NFTs at a music event in Serbia.
Both firms are partnering to offer fans a unique experience that combines merchandise and NFTs.
Coca-Cola’s Serbian division is currently offering exclusive merchandise and NFTs, but it is unclear if this offer will be extended to other divisions in the future.
Coca-Cola has been involved in the NFT space since 2021 when they auctioned four charity NFTs for International Friendship Day. The NFTs were sold on the Ethereum blockchain, and the proceeds went to charity.
In 2022, Coca-Cola continued its NFT journey by selling a second round of charity NFTs. This time, the NFTs were sold on the Polygon blockchain, and the proceeds went to a different charity.
Coca-Cola has a definite interest in the NFT market and is utilizing it to help charitable causes. In addition to helping to spread awareness of the technology, their NFTs helped generate funds for charity.
This collaboration shows that NFTs are becoming more widely accepted as well-known companies like Coca-Cola start to provide them to their customers.
This partnership is a win-win for SolSea and Coca-Cola Serbia, as it will help raise awareness of both brands and attract new customers.